Flushing Out What is Right For You in Today's Market

While I slept last night, it seems that the world of conferencing changed again. I cannot place my finger directly on the change of last night, but I know it did.


One of the absolute challenges in this business is keeping up with the changes that are inevitable. But being a progressive guy, who likes technology that works, I have effectively created a love/hate relationship with the people and companies that create the latest and greatest mouse trap... or in this case, new technology that surrounds business-to-business collaboration and meeting communication.

Gone are the days of when a company could wait for the technology to be perfect before delivery, as one more night could mean millions in lost revenue. Some companies like Google encourage their engineers to spend 20% of their time developing anything that drives their personal passion. This mindset of course creates a two-fold dilemma as the pace of technology exponentially gets faster and faster, causing an idea to get metaphorically sucked into the funnel of something useful. Of course I am referring to the mire of crappy tech products that come from the basements of some neophyte engineer, creating a program where the goal was not based on any quantifiable research of social or business driven needs.

As a marketing and product manager of a premium supplier of all things having to do with audio, web, video and streaming/webcasting, I do bask in the fact that by the time we desire to offer a service, the majority of bugs are worked out. The only dilemma resides in what is right for each individual and/or company.

With all things business (and the inherent costs associated), the key, from every level of business, is to take the time to discover what the diversion of funds from traditional front to a tech front will do. If you follow the general sales pitch, it will save you money over the long run. I am here to tell you that it is not just a pitch, it is now a proven fact in businesses across the globe (and especially in Europe) of how dramatic the savings can be.

I challenge you to crunch some hard numbers yourself. I have posted Adobe's Cost Savings Calculator which will allow you to figure out your own cost savings. Once that is determined, call us for some free consultation of the best products available on the market and which one would be right for your needs.

From anywhere in North America our toll fee number is 1-888-551-5925...and if your business is anywhere else, call us at (604) 639-9748.

This free consultation offer does not expire, but really - with proven dramatic savings, why would you wait another day for technology to change when you could be saving today?


William S. Dickinson is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum Conferencing on the web @ www.momentumconferencing.com.