Web Meetings Saves Costs, Increases Productivity

Though telephone and e-mail are effective communication tools, web meetings offer an even more provocative value proposition. To initiate a web meeting, two or more users set up meetings from their computers and instantly exchange information and files, demonstrate applications, or remotely control other desktops. As a result, web meetings reduce a company's non-productive expenses, accelerate work cycles, and help get maximum value from the investments made on workers.
Companies such as Momentum Conferencing ( http://www.momentumconferencing.com/ ), provide on-demand online meeting applications and software services, which enable businesses to reduce operating costs and increase productivity. Many businesses have adopted such web meeting applications in selling, training and marketing with varying degrees of success.

As listed below, these applications deliver a new level of productivity-enhancing features that help companies streamline communications and add significant value in sales, marketing, R&D and human resources.

Sales: A strong sales force is the backbone of any successful company. However, effective sales organizations that leverage on web applications for their essential functional areas are finding that they can significantly improve operational efficiencies at a much lower cost of sales. A sales organization, for example, uses Meeting Center or Sales Center applications to make sales presentations and demonstrate products across the globe.

Marketing: It is believed that the marketing department creates a face for the company and product or services uphold the image. Invariably, marketing is one of the most communication-intensive areas of a company. Be it outbound lead generation activities, inbound sales training or product launches, communication is critical. Real-time collaboration solutions offer marketing teams an effective way to improve quality and quantity of their outbound messages without increasing costs.

Customer Service and Support: It is challenging for companies competing in the global economy to meet requirements of their customers, partners and vendors, and deliver high-quality, time-critical customer service and support. To achieve world-class customer service operations, businesses are considering remote support applications which enable technical support to easily access, troubleshoot, and resolve issues.

Human Resources: Perhaps no other department in a company has the influencing effect on employees as human resources. Today, trainers have been leveraging on web applications to provide unified training from one location to groups in multiple cities, and minimize travel complications and expenses in the process.

R&D and Manufacturing: Research, Development, Design, and Manufacturing operations are the foundation of many global organizations. Each of these groups has been cashing in on the benefits of frequent on-demand web meetings to create operational efficiencies and cost-reductions.

Corporate Communications: When a corporation communicates effectively with its workforce and external audiences, it creates a coherent messaging posture that ensures all employees are on the same page, and presents a cohesive strategy and direction to the outside world. For example, a corporate communication team will be able to deliver dynamic training to employees, customers, and partners anywhere in the world.

IT: Under pressure to deliver information and technology better, faster and cheaper, an IT organization has numerous opportunities to increase efficiencies with the web meeting technology. Firstly, it enables effective communication with partners, outsourcers, internal teams and constituents across the globe. Secondly, it allows IT to deliver powerful tools to help design, install, administer and train employees on the systems that the corporation relies on.

What has been your experience? Comment Below!


William S. Dickinson is a marketing professional who works for Momentum Conferencing with offices in Vancouver BC and Toronto, ON. You can find Momentum Conferencing on the web @ www.momentumconferencing.com.